Storytelling

MIOX - The Movie

Sometimes it’s better to show rather than tell, so I like to use the media production skills I learned at the BBC to record major project events like workshops or Design Sprints. Our clients can take these back to show at internal review sessions or departmental meetings.

At SYZYGY we redeveloped Mazda’s European web estate to create the Mazda Ideal Online eXperience (MIOX). There was resistance to funding user testing, so I created MIOX - The Movie to help the Mazda team show their stakeholders how a first round of tests created a return on the investment and so open up funding for more.

PayPal CX Mapping GIF

I made this animated GIF of a CX Mapping workshop that we ran with PayPal, also at SYZYGY.

Rather than use a traditional timelapse, I just took a picture from the same place in the room every time somethng interesting happened. Since I didn’t have a tripod, the images didn’t exacly match when I came to assemble them, and this gives the clip a pleasingly rough-and-ready feel.

The client loved it and used it in multiple presentations.

Bid collateral

I enjoy writing - people tell me I’m good at it and I’m a first-call person when someone needs a bit of wordsmithing for a presentation or RFP response.

Over time I’ve built up a library of boilerplate content that I can use whole or adapt according to need. Many of my slides have become part of Deltatre’s standard bid response templates, covering areas such as accessibility policies, design methodologies and case studies.