Welcome to my world
In 2001, while I was working as a producer and sound engineer there, BBC Radio 1 hired me to help develop a new service for aspiring musicians and DJs. I set about recruiting a panel of target users to help shape what we were making. It just made sense to do that
Two years later I found out that I’d independently invented my own UX processes, and I’ve been refining them ever since.
Through experience and self-learning, I’ve built a toolbox of research, design, delivery, analysis and strategy techniques.
I’ve obtained formal qualifications in project management methods, and my technical background means I have a broad set of skills I can use to bring together users, stakeholders and project teams.
If you’re after a unicorn UI/UX designer, I’m not it. If you’re after a versatile product designer and manager who can gather and wrangle requirements, run complex delivery projects, manage products long-term, grow your department and above all, focus on delivering maximum value to you and your clients then please read on.
Case Studies
Content strategy
A ground-up redesign of the site structure and key page templates for a luxury travel brand
Delivery
Cross-functional product management to create and launch a portfolio site for a media production house
Experience optimisation
How I used analytics to lift a sports federation’s KIPs by up to 90%
Leadership
Learning Culture
How I’ve built learning cultures and empowered to team to experiment.
Design Operations
How I seek the balance between enough process to deliver high quality results efficiently, and not so much that it stifles creativity
Storytelling
How I use the transferable skills from my days as a content creator to enagage client stakeholders and author RFP collateral.
A brief work history
I pride myself on adaptability - I think of all my skills as transferable and I enjoy finding the quirky things that go on behind the scenes of different businesses when I’m sector-hopping.
As a proud generalist, I’ve created B2B and B2C products across web, native mobile, voice and OTT in sectors including media, automotive, FMCG, finance, travel and pharma.
I have my go-to design processes and models. I’m a big fan of Information Foraging and Jobs to be Done, for example. But I also enjoy reading around and squirrelling away useful things.
I really love that lateral moment when a thing I learned in one place suddenly pops into mind as the solution to a seemingly unrelated problem.
Places I’ve worked
eCommerce
Contract Product Owner for new tablet site
Full service agency
FMCG, automotive, travel, fintech
Experience agency
Fintech, pharma, travel
Sport technology
Websites, apps, OTT, UX consultancy
Selected clients
Current client
UX consultancy for Danish Public Service TV
For ELSE
Voice design for patients with restricted mobility
Media
Service design, social media strategy
IT Services
Public & private sector; B2B & B2C products
Current client
Design & run of an OTT entertainment service
Current client
Website revamp and premium video service
Highlights include:
Managing a team split across four countries to deliver new websites and apps for the NHL and its 32 clubs. In 12 languages
Increasing engagement by 90% for Volleyball World
Creating design guidelines for L’Oreal staff to produce Amazon shopfront pages
Adding tens of thousands to Marks & Spencer’s turnover by reworking their website’s primary navigation
Increasing engagement for Mazda by creating a new website and rolling it out across 26 European countries
For SYZYGY
Design of new site, roll-out to 26 countries
For SYZYGY
Voice design, Amazon shopfront strategy
For SYZYGY
B2B CX optimisation